(Backed by Mattel, “Barbie” had a particularly robust marketing strategy involving viral character posters, custom dolls, a star-studded soundtrack and a real-life Malibu Dreamhouse.) and Universal lucked out with plenty of time to promote their respective titles before the actors’ union SAG-AFTRA dropped the other shoe on July 14. One important caveat on awards: The strikes have the potential to hinder Oscar campaigns for both films.Īlthough members of the Writers Guild of America have been on the picket lines for weeks, Warner Bros. Movies America Ferrera delivers ‘Barbie’s’ big showstopper: ‘It just hit me as the truth’Īs the human heart in a comedy filled with neurotic dolls, the ‘Ugly Betty’ award-winner is ready to take a bolder step toward the big screen with ‘Barbie.’ So it’s going to have a very long life in the public consciousness.”
20 SECOND TIMER MOVIE
This feels like a movie that’s certainly gonna be recognized come awards season. But ‘Oppenheimer’ is going to build on it being a different type of summer-style movie. “‘Barbie’ certainly will be more front-loaded. very different journeys to their final box-office result,” Dergarabedian said.
“We need to look at the long-term playability of both of these films, because they’re going to have. Each picture received an A grade from audiences polled by CinemaScore. “Barbie” notched a stellar 90% fresh rating on review-aggregation site Rotten Tomatoes, while “Oppenheimer” came in even higher at 94%. Both movies have also fared exceedingly well with critics and audiences, which bodes well for their box-office futures. It’s worth noting that “Barbie” and “Oppenheimer” are more than commercial successes. Star Ryan Gosling and director Greta Gerwig open up about Ken’s journey to toxic masculinity and back in their comedy based on the iconic Mattel toys. Movies Ryan Gosling and Greta Gerwig on how Ken became the subversive center of ‘Barbie’ More importantly, it proves once again that America loves going to the movies to see great films.” “It was a truly historic weekend and continues the positive box office momentum of 2023. “This was a phenomenal experience for people who love movies on the big screen,” Michael O’Leary, president of the National Assn. It also doesn’t hurt that both features boast marquee directors and A-list casts headlined by Margot Robbie and Ryan Gosling (“Barbie”) and Cillian Murphy and Emily Blunt (“Oppenheimer”). Undoubtedly boosted by the popularity of the “Barbenheimer” double feature, the feminist flick about a doll come to life and the historical drama about the father of the atomic bomb over-performed in the United States and Canada. The viral social media phenomenon, inspired by the same-day release of ‘Barbie’ and ‘Oppenheimer,’ is the best advertising campaign for moviegoing that no studio could’ve come up with. And the record is unlikely to be beaten any time soon, as the ongoing strikes by Hollywood’s writers and actors will prevent talent from promoting forthcoming work.Ĭompany Town ‘Barbie’ + ‘Oppenheimer’ = ‘Barbenheimer.’ Why Hollywood needs the movie mashup That’s a huge deal, especially when you consider that - before “Barbie” and “Oppenheimer” - the domestic box office was lagging 16.1% and 6.6% behind the year-to-date earnings of 20, respectively, according to Comscore. And unlike the aforementioned record-setters, neither “Barbie” nor “Oppenheimer” is a superhero movie, sequel or reboot - signaling a triumph for (relatively) original storytelling in an industry increasingly dependent on preexisting franchises.
This is the first time two competing movies have opened to more than $100 million and $80 million in the same frame. Historically, the highest-grossing weekends have been primarily fueled by one major franchise installment dominating the market (“Avengers: Endgame” in 2019, “Avengers: Infinity War” in 2018, “Star Wars: The Force Awakens” in 2015). Perhaps even more important is how those records were set. The combined returns of “Barbie” and “Oppenheimer” helped make this the highest-grossing weekend since the beginning of the pandemic in early 2020, according to measurement firm Comscore, and the fourth-highest grossing weekend ever at the domestic box office ($302 million, per Sunday estimates).
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